Writing the About Page Right
Your About Page is more than a bio — it’s your brand’s handshake. At ProjektExodus, we’ve invested time into writing the About Page right because it sets the tone, earns trust, and shows the human side of a digital platform. This blog shares what we prioritized and why it matters.
Why Writing the About Page Right Matters
Too often, About Pages feel like corporate fluff. But when done right, they answer three questions for the visitor:
- Who are you?
- What do you stand for?
- Why should I care?
A well-crafted About Page becomes a conversion tool — not through sales language, but through authentic storytelling and clarity.
How We Approached Writing the About Page Right
To make sure we were writing the About Page right, we focused on these core elements:
- Positioning: Clear messaging on who we help — creators, entrepreneurs, and digital builders.
- Tone: Professional but personal, written in an inclusive and inviting voice.
- Structure: Logical flow from “Who We Are” → “Our Thoughts” → “Your Projects”
- Call-to-Action: Ending the page with links Contact Us, so readers don’t reach a dead end.
We also made sure every section has a purpose, not just filler.
Design Tips While Writing the About Page
Visual presentation enhances credibility. Here’s how we aligned design with copy:
- ✍️ Short paragraphs with visual breaks
- 🖼️ A team or brand image to add authenticity
- 📎 Highlighted client testimonials (planned for future)
- 🔗 Internal links to service pages and recent blogs
Writing the About Page right also means building it to evolve as the brand does — modular and easy to update.
Keeping It Dynamic for Long-Term Relevance
One of the challenges many sites face is letting their About Page become outdated or too rigid. That’s why we designed ours to be modular — built with blocks that can easily be revised as our team, values, or services evolve. It’s not a static page; it’s a living part of the website that should grow with the brand. Whether it’s updating a section to reflect a new offering or adding a recent milestone, this flexibility ensures our About Page always reflects who we are right now — not just who we were when the site launched.
Final Thoughts
Your About Page isn’t about you — it’s about your reader’s connection to your mission. At ProjektExodus, writing the About Page meant balancing story, strategy, and structure. It’s the quiet foundation that speaks the loudest.
